"He was starting to bounce back from [the 2009 VMA incident with Taylor Swift]," E-Poll Senior Director of Marketing and Communications Randy Parker told the Huffington Post. "There does appear to there is some sort of fallback or blowback from him hooking up with Kim. One of the things we measure is an attribute called 'Overexposed'. We find that people use it as a general way of saying, 'I’ve had it with you. You’ve just gone a little too far.' I’m guessing his overexposed score is quite high."